7 ways to use your bbhugme for pregnancy, postpartum, and beyond

Ariana Hendrix

February 28, 2025

7 ways to use your bbhugme for pregnancy, postpartum, and beyond

If you’re looking for the best pregnancy pillow, why not choose one that can serve many different functions? With its adjustable firmness and shape, bbhugme is a versatile source of comfort both while you’re expecting, and long after your baby arrives. Here are our top tips for getting the most out of your pregnancy pillow investment.

Below we’ll explain some of the many ways you can use your bbhugme, including:

Comfortable side sleeping during pregnancy
Relieving hip and back pain during pregnancy
Elevating your head and shoulders
Providing support while seated
Comfort during labour and in the hospital
Postpartum recovery, including c-section recovery
Your long-term body pillow and cuddle partner

bbhugme Pregnancy Pillow 5 Point Body Support Eucalyptus

1. Comfortable side sleeping

According to the American Pregnancy Association, side-sleeping promotes good circulation for both you and the baby, making it the best and safest position for sleep. But how to get comfortable, and how to stay on your side if it’s not your usual sleeping position?

When used as an “I” shape with the pillow between your legs, bbhugme offers full-body, 5-point support during side-sleeping, meaning that it relieves pressure from your most sensitive areas: your belly, back, hips, knees, and ankles. You can also use it in a “U” shape between your legs, or a “J” shape to give more support to your back.

2. Relieving hip and back pain through ergonomic support

The bbhugme was created by chiropractors specialised in maternal health, who treated many pregnant patients with pain and discomfort in their hips, pelvis, and back. During pregnancy, a combination of hormones, added weight and pressure, and changes in posture and movement all contribute to hip and back pain.

The bbhugme is filled with pressure-relieving microbeads, and the firmness of the pillow can be adjusted to provide the correct level of relief for your body. Sleeping with a pregnancy pillow between your legs helps to align your spine and support your pelvis.

In fact, we were called the "Best Pregnancy Pillow for Hip Pain" by The Bump and one of the "12 best pregnancy pillows that provide support and help ease back pain" by The Independent.

bbhugme Pregnancy Pillow helps back pain

3. Elevating your head and shoulders in bed

Heartburn, nausea, and gastric reflux are common complaints during pregnancy, and elevating your head and shoulders in bed can help with these relieve these symptoms. While many other pregnancy pillows are only useful for down lying flat, the bbhugme’s versatility allows you to adjust it to the shape and firmness you need, to help alleviate the many changing discomforts of pregnancy.

4. Providing back and arm support on the sofa

While pregnancy sleep health is and should be a main priority, it’s also important to support for your changing body during the daytime. By placing the pillow behind your back while seated on the sofa or in a chair, you can relieve strain and tension on your lower back, shoulders, elbows, and arms.

Many of our customers love using the pillow behind their back while reading, watching TV, knitting, working on a laptop, or just resting. The bbhugme can continue to be used in this way long after pregnancy, as a source of comfort that can be beautifully displayed. By buying a spare cover, you can freshen the look to match the interior of your home.

bbhugme Pregnancy Pillow Interior Dusty Olive

5. Comfort during labour and your hospital stay

When it’s time to give birth, it’s important to feel comfortable and supported in your environment. Many of our customers tell us that they took their bbhugme with them to the hospital. The pillow can help support different labour positions and to provide extra comfort when sleeping in the hospital bed. The bbhugme pillow is easily portable in its 100% organic cotton travel bag.

6. Support during postpartum recovery

During the fourth trimester – the first 12 weeks after birth – new moms need all the rest, comfort, support they can get. Your body has been through a lot, and the bbhugme pillow will continue to help you find comfortable positions for rest and sleep as your body heals and you adjust to new parenthood. For those with a c-section incision, it can help you find a comfortable position for sleep and sitting.

For all caregivers, the pillow can also serve as a cushion for your back and elbows when holding and bonding with your baby.

7. Your long-term body pillow and cuddle partner

Even after pregnancy and postpartum, the bbhugme often continues to live on and be loved by the whole family. For stress relief, tense muscles, and joint pressure, it makes a great body pillow for anyone. The adjustability means that you can change it depending on how you like to sleep and your body's unique needs.