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Find bbhugme at Anya'zzz, the pop-up store for better sleep

“How much? How deep? Sleep is the new rock and roll – everyone's talking about it,” says London-based fashion designer Anya Hindmarch. From January 7th to February 12th, we are delighted to be one of the select brands featured in Anya’zzz, the latest concept store to come to Anya’s Village 

Anya Hindmarch sleep store

The Sleep Store, located in London’s Chelsea neighborhood, takes a deep dive into sleep, showcasing a curated collection of today’s most innovative, sought-after sleep products, from bedding and lighting to books and wearable tech.  

Our award-winning Pregnancy Pillow, which is loved by moms-to-be but also by anyone looking for better comfort and support, is available for purchase inside the store. With adjustable firmness and a luxurious microbead filling that shapes to your body, our pillow is a must-have for more comfortable nights. We’re proud to be featured alongside brands such as Dyson, Lumie, The NUE Co., and Moonie, to name a few, along with Anya’zzz own sleep capsule collection.  

Anya Hindmarch sleep store

The space itself is a plush, serene oasis of rest, the product of designers and stylists who create an entirely new interior aesthetic for each of the brand’s theme-based pop-ups.  

Along with selling sleep products, the space will host several workshops led by experts such as sleep coaches and health professionals providing their insights on how to improve health and wellness through a better night’s sleep.  

bbhugme Anya Hindmarch

If you’re in London, be sure to pop in to give our pillows a hug and get inspired by the comfort of this space. 

The store is located at The Village Hall at 11 Pont Street, open Monday-Saturday 10am-6pm, and Sunday 12-5pm. Find out more about Anya’zzz here. 

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