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bbhugme awards

Since launching in Norway in 2013, bbhugme's Pregnancy Pillow continues gain recognition for its design, comfort, and quality. We are so proud of our numerous awards and rave reviews from the the media and design leaders.

Some highlights from our awards and reviews: 

In their 2022 awards, Absolutely Mama named us the Best Maternity Brand or Product, saying: 

“With pain and discomfort (from lower back and pelvis) being the number one reason for sleep deprivation during pregnancy, the designers at bbhugme have created a pillow that is the perfect solution for pregnant women who can’t sleep or get comfortable.”

Bbhugme award winner

Women's Health Magazine mentions bbhugme as "The Pregnancy Pillow Loved by Celebs and ranks bbhugme as the top pick and editor's choice:

"If you're looking for comfort and relaxation, this stylish pregnancy pillow by award-winning baby brand bbhugme hits the jackpot." 

Bbhugme featured in Women's Health Magazine


Cosmopolitan Magazine named the bbhugme's Nursing Pillow one of the 9 best nursing pillows for you and your baby, saying: 

"Fashion meets feeding in this spotty print pillow from bbhugme, which comes complete with a strap you can tie around your back for extra support (and to reduce strain on your neck and shoulders). With 4.8 star customer reviews, we'd say it's *totally* worth the price tag."

Cosmopolitan Magazine best nursing pillows


Glamour Magazine in the U.K. names bbhugme one of the best body pillows to guarantee a good night’s sleep: 

“The bestselling and award-winning bbhugme body pillow relieves pain and helps you to get a better night’s sleep, particularly when pregnant.”  

Glamour Magazine best pregnancy pillows 

The Independent reviewed the bbhugme pillow's value for money and concluded: 

"We have to conclude that the Bbhugme pillow is a really worthwhile investment. A one-trick pony it is not, and its versatility will take you through your pregnancy and beyond."

The Independent bbhugme review

Here's a full list of our awards and reviews: 

2023: Best Maternity Brand Absolutely Mama

2023: Best gift for pregnant women Glamour

2023: Comfort Bra "Silver Award" Made for Mums

2023: Pregnancy Pillow "Best Buy" The Telegraph

2022: Best Maternity Brand or Product, Absolutely Mama Awards

2022: Best Adjustable Firmness Pregnancy Pillow, The Strategist, New York Magazine

2022: Best Nursing Pillow for Customising, Cosmopolitan Magazine

2022: Best Pregnancy Pillow Overall, Red Magazine

2022: Best Belly Band and Support Belt Hybrid, The Independent, UK

2022: bbhugme Pregnancy Pillow review, The Independent, UK

2021Reader's Favorite Award, Baby & Children's Product News 

2021ES Best Top Pick 2021, Evening Standard

2021Editor's ChoiceWomen's Health Magazine UK

2021Pregnancy Pillow top pickGlamour Magazine, UK

2020: First Place Winner - Best Maternity Brand, Absolutely Mama Awards 2020

2020: Bronze, Made for Mums 2020

2019: Runner Up, Baby Awards 2019

2018: Silver, Project Baby Awards 2018

2017: DOGA Award for Design and Architecture


See for yourself why our Pregnancy Pillow is loved by moms and critics around the world.

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